About

P.J. Wilson is a creative director, visual storyteller, and AI innovator shaping the future of brands and creativity through A.I. With 19 years of experience leading global campaigns for iconic brands like Coca Cola, Marc Jacobs, Skechers, and Zales, P.J. blends cultural insight with cutting-edge innovation.

He is currently developing high-impact campaigns and visual content systems for leading fashion, luxury and CPG brands. As a creative director, P.J.’s work spans campaign development, visual identity, and generative AI, with recent projects launching globally.

From 2016 -2020, he helped Skechers re-define their brand and appeal to an entirely new audience by brining a fresh approach to their TV spots with elevated creative execution and culturally relevant concepts.

In 2007, he co-founded LAMBO, a revolutionary design and animation studio in Venice, C.A. which gave him his   introduction to the professional world of production, animation and advertising.

P.J.’s mission is to empower creators, brands and consumers through creativity, storytelling, technology and community, building the future through technology and traditional concepts.