Chefmaster

Brand Development
Working with Chefmaster, the world’s leading quality food coloring & baking product company, we developed a solid brand foundation, story & identity that stays true to the principles that the business was built on while elevating the brand with updated, fresh, vibrant visuals and messaging.

We developed solid brand messaging & unique positioning for Chefmaster in order to make the brand stand out among the crowd & define the brand.

Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1

We developed a color palette, logotype & 3-drop mark that speaks to the brand’s products, services, values, customers & vision. Simple, bold & flavorful.

Chefmaster Brand Foundation Phase 1

Product label & package design

Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Artificial cupcake being decorated with brown tube
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1
Chefmaster Brand Foundation Phase 1

We created several concept style frames to pre-visualize how different product videos might look & move in sequence.