#INFINITIMystery
Together with ATTENTION GLOBAL, our goal was to reveal just enough to ignite curiosity while keeping INFINITI’s surprise vehicle a mystery. We developed a 3D social teaser video for the all-new QX50 crossover SUV. Through some cloth simulation in a simple, clean environment, we created a visually captivating digital & social spot that played with shadow, light, and camera movement to hint at the vehicle’s sleek contours & design without actually unveiling it.

The strategic narrative captivated audience’s imagination’s by balancing intrigue & subtlety by building anticipation & excitement, setting the stage for the QX50’s grand reveal.