#InfinitiMystery
For INFINITI’s #InfinitiMystery campaign, together with Attention Global, our goal was to reveal just enough to ignite curiosity while keeping the surprise vehicle a mystery. We developed a 3D social teaser video for the all-new QX50 crossover SUV. Through some 3D cloth simulation, and a 3D environment, we created a visually captivating experience that played with shadow, light, and camera movement to hint at the vehicle’s sleek contours and design without actually unveiling it.

This strategic narrative captivated audience’s imagination’s by balancing intrigue and subtlety. The campaign built anticipation and excitement, setting the stage for the QX50’s grand reveal.