Skechers
Air Cooled Memory Foam
We focused on appealing to young women by incorporating relatable, everyday scenarios in this TV spot for Skechers. Comfort meets style with the Air Cooled Memory Foam series by Skechers.
To emphasize the unique air-cooling and cushioning technology, we incorporated a dynamic, colorful 3D animation, highlighting the inner workings of the shoe, calling out its key features. By blending these technical elements with energetic lifestyle visuals, the campaign delivered an engaging and relatable story.