Skechers

Air Cooled Memory Foam
We focused on appealing to young women by incorporating relatable, everyday scenarios in this TV spot for Skechers. Comfort meets style with the Air Cooled Memory Foam series by Skechers.

Skechers Air Cooled Memory Foam
Skechers Air Cooled Memory Foam
Person tying laces on gray and pink athletic shoes with white soles.
A woman with curly hair sits on a tree branch in a park, wearing a white jacket, maroon leggings, and white sneakers.

To emphasize the unique air-cooling and cushioning technology, we incorporated a dynamic, colorful 3D animation, highlighting the inner workings of the shoe, calling out its key features. By blending these technical elements with energetic lifestyle visuals, the campaign delivered an engaging and relatable story.

White athletic shoe with pink sole and turquoise accents on blue background.
Close-up of navy blue athletic shoes with pink and white soles being worn outdoors.