Skechers

Air Cooled Memory Foam
Comfort meets style in motion. For Skechers’ national TV spot promoting their Air-Cooled Memory Foam sneakers, I developed a creative narrative that brought the brand’s innovative technology and vibrant lifestyle appeal to life. The campaign, aimed at females, celebrates dynamic, everyday moments by showcasing a diverse group of young women enjoying life to the fullest in their Skechers.

To emphasize the unique air-cooling and cushioning technology, we incorporated a dynamic, colorful 3D animation, highlighting the inner workings of the shoe, calling out its key features. By blending these technical elements with energetic lifestyle visuals, the campaign delivered an engaging and relatable story—one that perfectly captured the essence of comfort and style in every step.