Coke Side of Life Campaign
The “Bubbles” and “Oh Yeah” spots were pivotal in Coca-Cola's celebrated "The Coke Side of Life" campaign, a global initiative designed to share the happiness and positivity that Coca-Cola inspires. These digital spots strengthened the brand’s emotional connection with audiences worldwide by blending storytelling with visual wonder.

The spots take viewers on a whimsical journey inside a Coca-Cola bottle, unveiling a vibrant and fantastical world where bubbles represent the effervescence and joy sparked by every sip. Using a combination of stop motion and cel animation, we added an authentic, “hand-made” feel to the campaign to celebrate the magic & uniqueness of Coca-Cola, reinforcing the brand’s identity as a source of fun, delight, and endless possibilities.