Jose Cuervo

#AnythingCanHappen
In collaboration with A Frames Creative for Jose Cuervo’s #AnythingCanHappen campaign, this digital spot follows surfers exploring Mexico's backroads in search of waves, camaraderie, & tequila. It celebrates the unpredictable & thrilling moments of the journey, reinforcing Jose Cuervo's identity as a catalyst for spontaneity & unforgettable experiences.

Blonde woman next to a tattooed man's arm holding a surfboard with a red fin, sunlight in the background.
Jose Cuervo tequila bottle in ocean waves
Close-up of a surfer in action with ocean waves in the background.
Silhouette of a surfer holding a surfboard by the ocean during sunset.
Blurred silhouettes of people dancing on a beach during sunset.
Jose Cuervo Tradicional logo with 100% de agave and #AnythingCanHappen on a dark background.