Wear Your Happiness Campaign

Disney Jewels, needed to launch a new jewelry collection focused on various iconic Disney characters.

Our launch date just so happened to be on the same day as Minnie Mouse’s birthday. Since the collection is largely focused around Minnie herself, we figured, why not throw a birthday party for her and invite her closest friends (and fellow characters included in the collection), to join in on the fun? We put together a campaign embracing, “wearing happiness,” capturing moments of our Disney-inspired talent enjoying a fun-filled private birthday event with the whole crew.