Disney & Jewelmark
Courage To Shine Campaign
Working with Disney & Jewelmark to bring the “Courage To Shine” campaign to life for Enchanted Disney Fine Jewelry, our story fuses the timeless Disney magic with the modern elegance of fine jewelry. The goal? To encourage strength, confidence, and individuality.
Set against the magical moment of Belle’s surprise engagement to the Beast, the campaign weaves together dreamlike visuals including princess shadows, gold fairy dust transitions, & shimmering gemstones, inspiring courage in women & allowing them to see themselves as their own kind of princess.
To encourage kindness, beauty, strength & boldness, we created a motivational campaign spanning platforms including digital, social, in-store, out of home & print.
Pixie dust motion test
Storyboards
Ordinary to extraordinary transition style frame.
Ordinary to extraordinary product focused social video style frame.
BTS stills.