Enchanted Disney Fine Jewelry

Courage To Shine Campaign
I partnered with Disney & Jewelmark to develop the “Courage To Shine” campaign for Enchanted Disney Fine Jewelry. Our story fuses the timeless Disney magic with the modern elegance of fine jewelry. The goal? To encourage strength, confidence, and individuality.

Set against the magical moment of Belle’s surprise engagement to the Beast, the campaign weaves together dreamlike visuals including princess shadows, gold fairy dust transitions, and shimmering gemstones. The courage of each woman is embodied by iconic Disney princesses, inviting women to see themselves as their own kind of princess.

To highlight Enchanted Disney Fine Jewelry’s dedication to encouraging kindness, beauty, strength and boldness, we created an motivational campaign spanning platforms including digital, social, in-store, out of home and print.