Monster Energy

Zero Sugar 100% Monster
In the dynamic world of energy drinks, how do you convey the thrill of explosive energy & amazing taste without the sugar?  Simple, put the product to the test. Working with Monster U.S. & Monster U.K. - we fused live-action footage with cutting-edge CG to freeze icy elements around the can to see just how much energy this drink actually packs without the sugar. The result? An explosive amount. Zero Sugar Monster—delivering the same amazing taste & extreme levels of energy without the sugar.

Monster Energy drink can with black background.
Close-up of a textured ice block with dark background and green outline in the distance.
Monster Energy Zero Sugar can with background text "Zero Sugar 100% Monster" against a dark, icy background.